Advertising Sales Resume

Advertising Sales Resume
Seeking position in advertising / media sales
Dedicated to developing creative selling strategies

ADVERTISING SALES PERFORMANCE

ABC ENTERPRISES, KENT, WA * 20xx – 20xx

Advertising Sales Associate: Oversaw smooth transition from Bates to JWT after acquisition of Cordiant by WPP. Wrote media and creative strategic briefs for T. Rowe Price Financial Services for breadth of objectives, including branding, direct response, acquisition, and customer retention. Coordinated execution across client departments and different agencies for print, TV, DRTV, mail, and digital advertising. Reported and presented post-campaign analysis to clients to help guide budgetary decisions. Managed creation, analysis, and reporting of proprietary, traditional, and online consumer research to support creative development and uncover insights and trends. Supervised three staff members and provided ongoing motivation.

Delivered Results:

* Increased overall client spend 5% and expanded incremental production budget by persuading client to test first online campaign.

* Created unique digital promotion to research investor behavior by offering free trials of premium Morningstar.com analysis of T. Rowe Price funds.

* Successfully directed seamless transition of creative development and media planning and buying from one company to the next.

* Worked on integrated account, coordinating strategy and messages across multiple media, including traditional and digital.

BCD WORLDWIDE, KENT, WA * 20xx – 20xx

Advertising Sales Executive: Managed creative development process for print, TV, direct mail, and radio advertising for CDE Financial Services. Presented regular updates to client on industry trends. Managed high volume of work while meeting tight deadlines.

Delivered Results:

* Led major visual redesign project of creative assets across media.

* Directed qualitative and quantitative research process for strategic development and creative evaluation.

RELEVANT EDUCATION

BA, Advertising, XYZ University, Kent, WA * 20xx

* Honors Program

* Finalist in AAF’s national Student Advertising Competition

TECHNICAL SKILLS

MS Word, Excel, PowerPoint, Photoshop; HTML

REFERENCES

Excellent References Available Upon Request

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