Communications Executive Resume

COMMUNICATIONS EXECUTIVE

PROVEN ABILITY TO IMPROVE INTERNAL/EXTERNAL CORPORATE COMMUNICATIONS ON A GLOBAL SCALE.

Over 14 years of experience in writing, editing, publication production, corporate communications, advertising, and public relations. Highly skilled in graphic and Web design. Eight years of managerial experience with demonstrated effectiveness in leading high-impact marketing programs. Core competencies include:

* Writing & Editing
* Layout & Design
* Publicity & Communications
* Vendor & Client Relations
* Web Design & Maintenance
* Network Administration
* Proposal Generation
* Presentation Development
* Staff & Project Management
* Strategy Development
* Budget Management
* Brand Administration

KEY ACCOMPLISHMENTS

> Created a new brand image, promise, and identity, including creative deliverables, brand guidelines, and corporate strategy.

> Implemented and facilitated direct marketing and prospecting campaigns that generated over $500,000 in added revenue.

> Wrote speeches for the North Carolina Governor and government executives.

> Directed all communications efforts in volatile and publicly sensitive market issues.

> Generated industry-leading, time-sensitive, and cost-effective newsletters with global distribution.

> Devised new legislative research, communication, and reporting processes.

COMMUNICATIONS LEADERSHIP

COMMUNICATIONS EXECUTIVE, 20xx-Present
ABC EMPLOYEE BENEFIT SERVICES, Miami, FL

KEY CONTRIBUTIONS:

> Protected the ABC branded image by effectively managing all internal and external communications materials; developed the corporate brand and branding materials, and directed staff on proper usage.

> Instituted a robust media plan and created/placed compelling advertisements for target market publications.

> Organized major educational and lead generation events for 150-200 participants and oversaw all aspects of promotion.

> Designed and executed advertising campaigns for customized benefit programs and greatly increased participation.

> Ensured full client satisfaction by managing customer satisfaction survey tools and carefully monitoring client/employee communications.

RESPONSIBILITIES:

* Work with principal partners and sales management to design and implement targeted communications strategies.

* Manage all marketing and communications programs.

* Write and edit content for informational newsletters, special announcements, sales and educational presentations, press releases, and promotional media.

* Oversee the development and maintenance of the ABC Web site and Web-based materials.

* Create custom presentation materials to support the sales force and client consultants.

* Initiate and manage partnerships with outside vendors for design, printing, mailing, and supporting projects.

* Direct all public relations activities and sponsorship opportunities.

* Write proposals for client services and organize presentations to prospects.

EDUCATION

BACHELOR OF ARTS, JOURNALISM & PUBLIC RELATIONS, XYZ COLLEGE, Miami, FL, 20xx

COMPUTER PROFICIENCY

* Desktop Publishing: Adobe InDesign, Adobe PageMaker, Print Shop Publishing Suite, QuarkXpress

* Design Applications: Adobe Photoshop, Adobe Illustrator, CorelDRAW

* Web Site Development: Adobe GoLive, Macromedia Dreamweaver with Contribute, HTML, Microsoft FrontPage

* Market Research: LexisNexis, State Net, Dialog Profound, Internet Explorer, Netscape Navigator

* Business Applications: MS Office Suite, Adobe Acrobat, WordPerfect, SAS Analytics Software

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