Out of Home Communications Manager Resume Sample

OUT OF HOME COMMUNICATIONS LEADER

Strategic and highly effective out of home leader with a professional career that reflects dedication, creativity, and innovation. Conduct ongoing research and develop highly innovative and unique communication programs. Accomplished in designing and developing strategies that result in new business. Conceive and implement new ideas that drive client satisfaction, generate referrals, and result in long-standing relationships predicated on trust and support. Recognized as a committed team player with a unique ability to foster and develop high-performing teams and a commitment to continually exceed expectations. Exceptional interpersonal communication skills.

PROFESSIONAL EXPERIENCE

ABC USA, Miami, FL, 20xx–Present
Managing Director, Out-of-Home Communications (20xx-Present)

Lead the development and implementation of communication programs for clients, including RPA Honda / Acura, Adidas, MGM Studios, and KB Homes, to name a few. Manage multimillion-dollar OOH campaign billing. Travel throughout the US to gather market knowledge and audit success of existing campaigns. Liaise on international company matters as the US point person. Handle billing and accounts and direct the professional development of staff.

Key Results:

* Supervised a team of two in redesigning the corporate Web site. Guided the development of Web site content and design, which is currently being tested for ease of navigation and usability.

* Spearheaded the effort to identify new space needed as a result of staff growth of 50% since 2004. Served as a highly valuable contributor to business growth. Selected a suitable space with room for further expansion possibilities, and worked to facilitate design and space layout.

* Championed the creation of a client contact database, which now holds over 500 client contacts and will also be used to house industry news, public relations, and other details to manage the growing client base. Currently expanding the database to serve as a central repository for all seven offices.

Senior Manager, Out-of-Home Communications (20xx-Present)

Successfully managed $75 million in annual billings and 19 employees in the corporate headquarters. Handled national agency accounts, clients, and advertisers. Directed corporate services, including production and creative services. Supervised the creation and distribution of sales and marketing materials.

Key Results:

* Single-handedly drove $5 million in billing from the MGM Studios account. Cultivated and generated business from RPA, a client that currently spends $20 million annually as the Los Angeles office’s largest account. Grew the business from $1 million in 2003.

* Conceived and launched the proof of performance (POP) Web site, which allows clients to view present and past campaigns, provides campaign images, and details photographic evidence of campaigns organized by month, location, and market.

* Selected as a finalist for two industry awards for the Honda Element campaign, which included a transmitter on the bulletin guiding clients to tune into a radio station frequency that played an advertisement when the listener tuned in.

BCD OUT OF HOME MARKETING, Miami, FL, 20xx–20xx
Account Director

Accounts included ABC Television, Museum of Contemporary Art, XM Satellite Radio, and ESPN Zone, to name a few. Tasked with creating innovative campaigns to generate exciting PR buzz for clients. Garnered TV news and hype for ABC Family’s made-for-TV movie “Just A Walk in the Park” by working with a dog walking association to create jackets with embroidery to advertise the show, which were featured on the dogs.

CDE, INC., Miami, FL, 20xx–20xx
Senior Account Executive, Out of Home Marketing

Developed new business and promoted relationships with advertising agencies and advertisers, including Nestle Butterfinger, Neutrogena, Gallo Wine Company, and California Almonds. Traveled within a 13-state territory to present opportunities to clients. Created compelling sales and marketing materials.

Key Results:

* Exceeded annual sales goal by 30% in the first six months of employment.

* Coordinated and hosted a client ski trip to the Colorado Rockies. Developed on-mountain promotional programs tailored to specific brand objectives.

EFG MEDIA, INC., Miami, FL, 20xx–20xx
Out of Home Manager

Expertly managed all out of home programs, and handled $10 million in annual billing from clients, including Paramount Domestic Television, Miller’s Outpost retail stores, Pacific Mutual Life Insurance, and Community Health Group. Worked proactively with advertisers to discuss campaign strategies and tactics. Developed and presented media campaigns to drive new business. Hired and trained an account executive.

EDUCATION

UNIVERSITY OF XYZ, Miami, FL
Bachelor of Arts in Business Administration, Concentration in Marketing

HONORS & COMMUNITY AFFILIATIONS

Finalist, 20xx Venice (Italy) Festival of Media “Cream of Venice Selection” for creativity and innovation in media for GHI Tune-In Bulletins

Finalist, 20xx Media Magazine’s Creative Media Awards, GHI Tune-In Bulletins

Volunteer, Junior League of Miami

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