Fitness / Gym Sales Resume

GYM / FITNESS SALES PROFESSIONAL

> Qualifications Profile
> Membership Expansion
> Lead Generation
> Staff Recruiting
> Marketing & Promotions
> Contract Development
> Turnaround Leadership

* Proven sales leader with a record of achievement in leading and managing the growth of fitness facilities. Developed effective sales programs, and created new revenue streams that improved profitability and bottom-line performance.

* Successfully led gym operations and teams, including revitalizing underperforming areas. Increased annual revenue, reduced long-term debt, and established streamlined policies and procedures that improved cash on hand.

* Regarded as an innovative administrator and leader. Realized organizational vision, gaining trust and respect from staff and customers.

PROFESSIONAL EXPERIENCE

ABC FITNESS, Bellevue, WA, 20xx – Present
Sales Director

Oversee sales and personal training operations for a full-service fitness facility. Provide leadership to manage the continued development, growth, and profitability of all facilities. Direct high-dollar budgets, provide “turn-key” sales and promotional programs, develop operational protocols with policies and procedures, conduct strategic programs, and restructure sales efforts. Define and revise sales mission statements and communicate organizational vision to staff, the general manager, and investors.

Key Contributions & Results:

> Developed and implemented sales training programs for more than 30 employees as part of managing and driving corporate revenue generation. Created and instituted prospecting, lead generation, closing, and follow-up procedures for all sales. Ensured that all internal and external marketing programs were executed and led new business initiatives. Hired sales staff to initiate phone prospecting efforts.

> Coordinated all outreach programs, including volunteer efforts with local businesses and organizations. Planned charity and fund-raising events, including health fairs, luncheons, and indoor triathlons. Increased sales revenue by more than 140% from the close of fiscal year 20xx to close of 20xx, and drove product purchases by more than 370% for the same period. Designed and maintained all budget, payroll, and accounts payable processes. Instituted staff education and professional improvement programs.

BCD FITNESS CENTER, Bellevue, WA, 20xx – 20xx
Lead Customer Service Representative

Marketed and sold gym memberships to walk-in and telephone prospects. Maintained current member accounts. Greeted members and guests, conducted facility tours, and collected monthly membership dues. Developed fitness plans for active members.

EDUCATION & CREDENTIALS

* Bachelor of Kinesiology with emphasis on health and wellness (20xx), XYZ University, Bellevue, WA
* Training: Sales and Business Development / External and Internal Marketing

ATHLETIC ACHIEVEMENTS
Alternate on the 20xx U.S. Olympic Weightlifting Team
Competitor in Pan American and World Championships, Including Five National Championships
College Football Participant
Scholastic Athletic Award Recipient

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