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DYNAMIC HOSPITALITY SALES

Veteran hospitality sales expert known for developing and strengthening the brand identity of hotels, casinos, and recreational/sports venues. Highly skilled in developing pricing strategies that optimize revenue and market share while ensuring full guest satisfaction. Successful history of building and executing seamless marketing/advertising plans that encompass print, Internet and broadcast media communications. Reputed for mentoring sales teams to peak performance levels. Utilize sales forecasting and strategic planning to maximize the sale and profitability of products, lines, or services.

PROFESSIONAL EXPERIENCE

20xx-20xx, ABC SUITES, Anaheim, CA

Corporate Sales Manager: Worked as part of a sales team of four, and ensured all customers and guests’ expectations were met. Interacted with guests on an individual basis to review and resolve issues. Ensured account satisfaction by conducting bi-annual account reviews. Obtained new business by attending trade shows, developing promotions, and prospecting via phone and in person.

* Increased top ten account production by 12% in the first year.

* Grew market share of key accounts, including Amazon.com, Nordstrom, Regence Blue Cross, and FGH Airways.

* Generated new accounts, including Levy Restaurants and Q Productions, which produced 700+ room nights at the property combined and became top 15 accounts in year one.

* Recommended an incentive program to travel agents at corporate accounts.

20xx-20xx, BCD HOTEL, Anaheim, CA

Corporate Sales Manager: Leveraged strategic sales abilities to cultivate new business with Qwest, MCI, and Boeing Corporate travel. Worked with other networked properties and national sales shows. Established a partnership with Coast Hotels as an effective means of generating business from clients who traveled to Southern California.

* Maintained the corporate business to enable the hotel to reach or exceed revenue goals.

* Successfully increased the Amazon rate by 10% after the first year. Promoted value-added services, including a breakfast voucher, quality of accommodations, and room amenities.

* Set percentage levels of corporate occupancy rates vs. higher-rated leisure travel business properties.

20xx-20xx, CDE DOWNS RACE AND CASINO, Anaheim, CA

Promotions Coordinator: Supervised a team of five Players’ Club staff. Worked with the Director of Marketing to analyze and implement effective marketing strategies within a specified target. Hosted the Casino’s evening promotions, and collaborated with the VIP Host when high-profile clients visited the Casino. Handled efforts on behalf of artists, including Toby Keith, Diamond Rio, and Randy Travis on special concert days.

* Increased average coin-in by $75 per head through targeted marketing efforts and mailers to club members.

* Created and launched a “Billy’s Beach Bash” event, which guaranteed a guest would win $1,000. Successfully increased coin-in by 18% year over year.

* Recommended the implementation of a seniors’ program. Used shuttle bus service to pick up senior citizens from a center twice weekly, and issued a $125 gift card per trip. Attendance increased from one to three days weekly per client, and coin-in by 19% year over year.

EDUCATION

XYZ UNIVERSITY, Anaheim, CA
Bachelor of Arts in Communciations; Minor in Business (20xx)

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