SEO Manager Resume Sample

WEB ~ ONLINE SEARCH OPTIMIZATION MANAGEMENT

Committed team leader focused on driving growth and highly profitable customer acquisition globally

Results-driven professional with ten years of marketing experience for leading-edge Internet and software companies, including Intuit. Expertise in management of search engine marketing (paid search, search engine optimization), online/display advertising, Web site management, and collateral production internationally. Collaborative and cross-functional approach; deliver 26% year-over-year growth. Fluent in Spanish. Conversational in French. Areas of excellence include:

Search Engine Marketing Campaigns . . . Organic Search Traffic . . . Campaign Performance Analytics . . . Strategic Planning . . . Web Site Design . . . Program Development/Management . . . Target Marketing . . . Writing/Content Development . . . Presentation Frameworks . . . Budget/Forecasting

PROFESSIONAL EXPERIENCE

Senior Manager, Search Engine Optimization
ABC INC., Miami, FL – 20xx to Present
Set challenging objectives and drive profitable customer acquisition through a team of search managers in the Intuit Small Business Division/QuickBooks. Align to Intuit’s rigorous expectations in development of the annual search strategy; devise multi-million dollar sales forecasts and oversee budget. Conceptualize and present frameworks that focus on search levers, landing page test plans, and learning/best practices; educate cross-functional partners on search and drive synergies.

* Realized 30x growth in unbranded search traffic by planning, launching, and directing a complex SEO project to increase organic search traffic from unbranded terms and reach out to a targeted audience unaware of products.

* Delivered 26% year-over-year revenue growth and 28% search traffic growth with an 8% increase in spend by effectively managing projects and containing costs.

* Maximized improvements by strategically consolidating campaigns into one large holistic campaign, and realized 20% to 71% ROI improvements for the smaller campaigns.

SEM/SEO Manager (20xx to 20xx): Exceeded challenging objectives by devising and employing high-impact strategies and tactics, including contextual and site targeting, day parting, keyword restructuring and matching, in management of paid search marketing campaigns for multiple business units. Managed search engine optimization for QuickBooks.com, which included URL, content, and on-page optimization.

* Propelled organic search engine visibility for QuickBooks.com by 600% in 2008; increased targeted keywords ranked in the “top four” positions from 4% to 28%.

* Realized 24% year-over-year revenue growth in 2008 and surpassed forecast by 5% for QuickBooks.

* Tested search ad copy, A/B, and multivariate landing pages to ensure delivery of relevant content for searchers and maximize campaign performances.

Search Engine Marketing Manager
BCD CORPORATION, Miami, FL – 20xx to 20xx
Managed online and search marketing acquisition programs, which included Google AdWords, Yahoo!, MSN, KnowledgeStorm. Partnered with Telesales Department to obtain feedback on quality of leads. Spearheaded the complex redesign project of global corporate Web sites. Managed a Marketing Specialist.

* Generated a 6x increase in registrations in one quarter through optimization and landing page development.

* Increased search engine visibility from one keyword to 20 in the top 40 in just one month. Demonstrated best practices to international regions to enable country-specific Web sites to achieve similar results.

EDUCATION, TRAINING, & TECHNICAL SKILLS
Bachelor of Science, Commerce, Marketing, XYZ UNIVERSITY, Miami, FL – 20xx

XHTML, Omniture SiteCatalyst, Omniture Test and Target (aka Offermatica)
Keyword Discovery, Microsoft: Excel, PowerPoint, Word

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