Director of Marketing Communications Resume

MARKETING & COMMUNICATIONS DIRECTOR

Dynamic and creative communications executive with 15+ years of media/public relations, marketing communications, event/project management, and marketing/branding experience contributing to the success of corporate and nonprofit organizations. Recognized for innovative brand repositioning, managing demanding media relations efforts, reinventing departments, and planning and executing successful large-scale events. Strategic leader who effectively utilizes resources to implement cost-effective programs.

CORE COMPETENCIES

> Branding / Communications Strategist
> Strong Writer and Editor
> Experienced Team Builder / Leader
> Media / Public Relations Specialist
> “Big Picture” Visionary
> Effective Resource Manager
> Event Management Expert
> Crisis Manager
> Strategic Relationship Builder

EXPERIENCE

ABC Associates (Miami, FL) | 20xx–20xx
Marketing Communications Director

Produced and delivered marketing programs and strategic corporate initiatives. Redeveloped marketing collateral and designed corporate Web site for this global management consulting firm.

o Contributed to a global organizational development/change management initiative for a Fortune 500 client; participated in writing, editing, and creating program materials and training tools. Facilitated program launch in ten US cities, Mexico, Switzerland, France, Scotland, India, and China; analyzed post-program evaluation data and drafted client reports.

BCD Association (Miami, FL) | 20xx–20xx
Senior Director, WNBA Communications

Integral member of the NBA Marketing and Communications executive leadership team; designed and executed the WNBA’s communications strategy in alignment with NBA and WNBA business initiatives. Managed $1 million operating budget. Served as WNBA spokesperson.

o Completed a departmental reorganization; reviewed and altered job functions and reporting structure to leverage strengths of six direct reports.

o Prepared and implemented communications strategies for major business announcements, including league expansion and team relocations.

CDE House (Miami, FL) | 20xx–20xx
Director of Communications & Public Affairs

Pioneered marketing strategy and programs as the inaugural marketing executive for this $150 million international nonprofit organization; bridged marketing and communications functions across satellites in six countries. Managed a $4 million marketing budget and led a team of three. Supervised vendors and consultants and partnered with marketing, advertising, and branding agencies.

o Spearheaded agency-wide re-branding project; secured $1 million from Board of Directors to develop core messaging, refresh corporate identity, and standardize global collateral materials for 21 locations.

o Drove a cross-functional team of Web designers and freelance writers in the strategic Web site redesign and overhaul in alignment with new brand; refocused content to be more global and news driven.

o Produced collateral and video presentations, drafted event script and executive remarks, supervised event-night staff and volunteers, and orchestrated logistics of the 20xx and 20xx Covenant House Annual Awards Galas, which raised $1.25 million annually. Worked with Board Dinner Committee and honorees to drive attendance and donations.

EDF League Baseball (Miami, FL) | 20xx–20xx
Director, Marketing Communications (20xx–20xx)

Instituted and oversaw a centralized Marketing Communications Department for the league. Directed a team of five to operate an in-house agency, providing communications planning, PR/media strategy, event planning, and media training to key business units, including corporate sponsorship, licensing, advertising and marketing, MLB International, broadcasting, MLB Productions, and community affairs. Served as official spokesperson; managed relationships with external communications agencies and consultants.

o Executed media strategy, PR launch, and high-profile press conferences for corporate partnerships, including the $650 million agreement with XM Satellite Radio, DHL, and General Motors; managed internal and external communications for a $500 million, global licensing apparel agreement.

o Forged relationships with corporate partners such as MasterCard, Chevrolet, John Hancock Financial Services, General Mills, PepsiCo, Bank of America, Century 21, DHL, The Home Depot, and Taco Bell to drive consistency in messaging. Cohesively publicized new sponsorship agreements and sponsor activation programs. Worked collaboratively in response to media inquiries during crises such as potential strike in 20xx.

o Managed the media strategy in support of the “I Live for This” ad campaign, including launch of the “I Live for This – Fan Casting” initiative to feature MLB fans in national TV commercials.

o Placed stories in top national media outlets, including CNN, CNBC, The Wall Street Journal, AP, The New York Times, USA Today, Daily Variety, Hollywood Reporter, Access Hollywood, Advertising Age, Brandweek, ABC World News Tonight, CBS Sunday Morning, and National Geographic.

o Collaborated with with MLB national television rightsholders (FOX, ESPN) and Nielsen Media Research to develop publicity strategies that communicated MLB All-Star Week and post-season television ratings.

o Spearheaded communications planning and support for national community affairs programs, including Reviving Baseball in

Inner Cities (RBI), Jackie Robinson Day, and The Roberto Clemente Award.
Manager, Business Public Relations (20xx–20xx)

Guided a three-person communications staff that designed and implemented communications strategies. Directed communications strategy for national marketing events, including MasterCard Presents Major League Baseball Memorable Moments, RadioShack All-Star Legends & Celebrity Softball Game, and Century 21 Home Run Derby.

o Managed communications strategy and coordinated multi-lingual press conference announcing the expansion of the All-Star Balloting Program to the Dominican Republic and Japan.

o Planned and executed an NYC-based press conference, placed an exclusive in USA Today, and generated publicity in other major media outlets to promote the MLB Authentication Program, the first-of-its-kind in professional sports.

Supervisor, Media Relations (20xx–20xx)

Served as the primary writer and editor for the Public Relations Department; produced 100+ annual press releases and crafted executive speeches, talking points, and industry reports. Created content, designed, and managed production of four annual media guide publications.

o Wrote press releases and feature content, and designed the 20xx Commissioner’s Press Kit, a comprehensive media tool used to name Bud Selig as the Ninth Commissioner of Baseball.

o Organized event logistics and coordinated media credentialing process for national and international events, including the MLB All-Star Game, World Series, Winter Meetings, and 20xx Expansion Draft.

o Developed the EOC Committee Report showcasing MLB’s commitment to diversity and equality.
Additional Position Held: PR Assistant / Intern (20xx–20xx)

EDUCATION & CREDENTIALS

XYZ College / School of Communications (Ithaca, NY) | 20xx
Bachelor of Science in TV-Radio Communications, magna cum laude, Alpha Epsilon Rho

Computer Skills: Microsoft Office Suite, MS Outlook| Lotus Notes| Adobe Acrobat Professional, InDesign, Illustrator, Photoshop| LinkedIn

Affiliations: American Marketing Association| Association of Fundraising Professionals | Miami Women in Communications

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