Event Marketing Manager Resume

EVENT MARKETING MANAGER

Committed to maximizing presence, profitability, and performance

Outstanding professional with experience impacting top organizations through execution of high-impact traditional and digital marketing strategies. Expertise in major events and program development; deliver exceptional results through project management, public and media relations, and relationship management. Cultivate relationships to attract sporting organizations to Oregon, generating a substantial economic and social impact for the state. Leverage core strengths to gain media exposure and maximize visibility. Well connected with an extensive network of media professionals.

CAREER HIGHLIGHTS

EVENT MARKETING MANAGER
ABC SPORTS AUTHORITY, Miami, FL, 20xx to Present

Generate high interest through major events and program promotion and coordination. Cultivate relationships to attract sporting organizations to Florida; host major events and generate substantial economic and social impact for the state. Manage key projects to maximize event interest, which includes administering budgets, organizing events, spearheading committees, advertising, generating media attention, and increasing visibility. Negotiate vendor pricing, write bids, develop proposals, and expertly close transactions. Write and disseminate press releases and public service announcements in promotion of events and projects.

DELIVERED RESULTS:

> Secured events aligned with the state marketing focus, generating in excess of $7.8 million. Events included 20xx and 20xx USA Cycling National Cyclo-Cross Championship, 20xx and 20xx XTERRA Trail Running National Championship, 20xx USA Rugby North America 4 Tournament, the 20xx and 20xx Triathlon National Championship, 20xx-20xx ABA/BMX Great Northwest Nationals, and others.

> Devised and implemented marketing plans for each event. Gained exposure from local and national media, including interviews by the Oregonian, SportsTravel magazine, Bend Bulletin, KOHD, and KTVZ.

> Increased participants by 50% for the Winter Triathlon National Championship through an aggressive marketing and public relations campaign.

> Developed and designed high-impact print, TV, radio, e-mail, and Web site advertising that delivered exceptional results such as the recruitment of volunteers, new members, and increased publicity.

> Conceptualized and carried out the Portland Winter Hawks Reward Youth Ticket Exchange (RYTE) program, giving underserved children the opportunity to attend a Portland Winter Hawks hockey game. Created and distributed posters and authored press releases, which increased tickets donated to the program each year.

> Redesigned the Annual Report to enhance visual aspects through concise text and improved graphics.

EVENT MARKETING MANAGER
BCD CORPORATION, Miami, FL, 20xx – 20xx

Developed strategies to increase overall transaction volume through strategic event marketing campaign and brand positioning. Reviewed and negotiated contractual agreements for all marketing event and sponsorship opportunities. Devised an annual event marketing strategy and administered a $1.5 million budget.

DELIVERED RESULTS:

> Maximized ROI by effectively executing all marketing events, seminars, and corporate sponsorships.

> Controlled vendor management, program execution, and budget analysis to ensure success.

EDUCATION

Bachelor’s Degree in Marketing Management, XYZ Technical College, Miami, FL, 20xx

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