Marketing Associate Resume Sample

MARKETING ASSOCIATE: MEDIA * ENTERTAINMENT

Exceptionally talented and motivated marketing professional with relevant experience in entertainment and media. Accomplished in development of creative copy, collateral materials, and promotion plans as well as management of campaign activity and client cultivation. Collaborate across organizations to maximize opportunities for strategic partnerships, sponsorships, promotions, and new relationships. Expertise in oversight of department/project budgets, database management, vendor relationships, and presentation development/delivery.

PROFESSIONAL EXPERIENCE

ABC PRODUCTIONS, Miami, FL * 20xx-20xx

Marketing Associate: Devised integrated marketing campaigns and developed slogans, advertising copy, press releases, and standardized marketing releases. Coordinated photo shoots, managed casting and scheduling, and handled post-production performance arrangements.

* Conceptualized and worked out marketing themes, created storyboarding, and selected model costuming in promotion of productions.

* Produced publicity materials for redesign/update of Web site content. Revised Web mailing lists, championed use of and managed a MySpace page, and maintained complex databases.

* Designed and presented innovative marketing strategies to a client for a high-profile US dance convention; collaborated on development of a dynamic database, questionnaire, and market research.

* Cultivated new relationships by developing and distributing artist packages. Built alliances with media contacts, made formal/informal presentations and delivered cross-marketing proposals. Pitched coaching services at Backstage’s Actorfest Convention; signed on several new clients.

* Networked to attract contacts and leads; constructed an extensive database and critical relationships with designers and showrooms throughout the state.

* Played an integral role in casting dancers for a promotional video. Organized all rehearsal schedules, timelines, and call times.

* Teamed in post-production of a live music performance; arranged scene edits, sound quality, and lighting.

BCD Enterprises, Miami, FL * 20xx-20xx
Marketing Associate: Organized events, managed Web calendars, and wrote the weekly newsletter. Managed payroll and revised tax/W-2 submissions to streamline processes.

* Promoted special events; managed schedules, payments, and event registrations. Collaborated with committees across the organization in facilitation of events.

EDUCATION

XYZ UNIVERSITY, Miami, FL * B.S., Business Administration, 20xx
GPA: 3.4 * Fannie Mae, Tax Department, Internship, 20xx

TECHNICAL SKILLS

MS Office Suite, Adobe PhotoShop/PageMaker, iMovie, Membership Plus, ArcSoft Photo Studio, FileMaker Pro

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