A Primer Career Advancement in Data Mining

If you are just beginning a career in direct marketing data mining, then congratulations. You have made one of the most professionally rewarding career choices possible. If you are a few years into your career, then you already understand.

Regardless, the following will help you understand how to expand your horizons:

Ample opportunity across multiple career paths. If the past few years are any indication of what lies ahead, you will have no shortage of jobs from which to choose. You will be in great demand because you are on the vanguard of the customer relationship management revolution. Employment prospects will be particularly attractive if you combine the statistical techniques you learned in school with the “data detective” skills that can only come from extensive, in-the-trenches experience.

Your career direction will be influenced by your nonquantitative skills and interests. Typically, data miners follow one of two very different career paths. Some remain on the technical side and eventually either move up the ranks to manage an entire staff of analysts or transition into the related field of data warehousing and processing. Others evolve into generalists and become senior-level marketers or strategy consultants.

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