Affiliate Relations Manager Resume

AFFILIATE RELATIONS PROFESSIONAL

Dedicated performer with established record of generating growth, developing strategic relationships, and managing teams to exceed company objectives. Proven background in creating effective marketing strategies, promotional materials, training programs, and exhibitions. Demonstrated ability to implement effective processes, coordinate events, and develop creative solutions.

* Marketing Campaigns
* Emerging Markets
* Business Development
* Customer Relations
* Market Positioning
* Promotional Materials
* Reporting Systems
* Event Planning
* Account Development
* Team Development
* Sales Presentations
* Distribution Growth

PROFESSIONAL HISTORY

BCD TELEVISION, MIAMI, FL, 20XX-20XX
National Television Network

AFFILIATE RELATIONS MANAGER, EASTERN REGION, 20XX–20XX

Promoted BCD region-wide and implemented marketing efforts to expand the channel’s cable carriers and develop a name within targeted communities. Created marketing materials and campaign strategies to reach targeted markets. Cultivated and maintained relationships with cable managers, operators, and community leaders to promote the network. Developed sales presentations, training materials, and marketing copy. Produced reports for senior management.

* Generated over one million new subscribers by launching the network in six states throughout two national territories as district manager.

* Marketed BCD to communities served by cable networks carrying the channel.

* Represented the company by coordinating and attending conventions and meetings to network and develop strategic relationships.

* Streamlined cable subscriber report creation and dissemination by collaborating on the development of a new process.

* Reported directly to the Vice President of Marketing and Distribution.

AFFILIATE RELATIONS MANAGER, 20XX–20XX

Marketed the channel for distribution and cultivated affiliate relationships. Managed BCD Affiliate Relations Department, supervised three personnel, and reported directly to the VP of Marketing and Distribution. Maintained ongoing contact with cable managers to promote the network. Developed and supervised the creation of marketing plans and sales presentations; wrote advertising copy, press releases, newsletters, and programming information. Coordinated and oversaw trade show exhibits and events.

* Contributed to the network’s 600% growth to over 300 affiliated stations and 32 million potential households from approximately 50 affiliates and 10 million potential households.

* Cultivated positive affiliate relationships by implementing special events, streamlining information distribution, implementing an accurate reporting system, and designing a client database.

AFFILIATE RELATIONS ASSISTANT, 20XX–20XX
Addressed affiliate needs and marketed the network to new prospects.

PREVIOUS EXPERIENCE: PUBLICITY AND PUBLICATIONS COORDINATOR, CDE UNIVERSITY

EDUCATION & PROFESSIONAL DEVELOPMENT

BACHELOR OF BUSINESS ADMINISTRATION, MARKETING: XYZ University, Miami, FL
MEMBER: Cable Telecommunications Association of Marketers (CTAM)

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